David Bowie – Fashion

Released in 1980, “Fashion” was one of the standout singles from David Bowie’s acclaimed album Scary Monsters (And Super Creeps). Written by Bowie, the song combined elements of new wave, funk and rock to create one of the most distinctive recordings of his career. Arriving at the dawn of a new decade, it demonstrated Bowie’s remarkable ability to stay ahead of musical trends while offering an intelligent commentary on contemporary culture.

Despite its infectious groove, “Fashion” is a satirical look at the power of trends, image and conformity. Bowie explores how people are often drawn to follow the latest craze without questioning why, using fashion as a metaphor for wider social behaviour. His cool, detached vocal performance is complemented by Robert Fripp’s sharp, angular guitar work, George Murray’s driving bass line and Dennis Davis’ crisp drumming. Together, they create a tight, rhythmic arrangement that balances dancefloor appeal with an unmistakable sense of tension.

“Fashion” reinforced David Bowie’s reputation as one of popular music’s greatest innovators, effortlessly blending artistic ambition with commercial success. Its memorable chorus, stylish production and thought-provoking lyrics ensured the song became one of the defining releases of the early 1980s. Today, it remains a classic in Bowie’s extensive catalogue, celebrated for its originality, irresistible groove and enduring relevance. More than four decades after its release, “Fashion” continues to stand as a brilliant example of Bowie’s unique ability to challenge convention while creating unforgettable pop music.

It peaked at No. 05 in the UK Singles Chart on 22nd November 1980.